Halo Infinite will turn 3 years old later this year. And the game’s core audience seems…happy. The multiplayer section of the game, which is what players keep coming back for, has been receiving steady updates that have kept the loyal playerbase satisfied, if not extremely happy. However, it is fair to say that Halo as a brand is not as strong as it once was, and is struggling to attract new players. And it’s not as if we can blame only the newer games like Apex Legends or Fortnite for this; even Call of Duty – a brand that is almost as old as Halo (show 2001 vs 2003) has managed to reinvent itself to attract newer audiences and is now arguably coasting on its success by releasing half-baked annual games. The irony is that Microsoft now owns both Halo and Call of Duty, so I wonder how much longer the Halo brand can go on at this rate. Won’t it make more sense for Microsoft to simply retire the brand and focus on making more Call of Duty games? Only time will tell.
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