The Fear of Missing Out. It has helped companies sell stuff to compulsive shoppers for a long time, and it is currently one of the things ruining video games at large. Some of the most played games in the market today use FOMO tactics to drive sales in their cash shops. And these cash shops are not limited to just free-to-play games. Even games that require an upfront pric e have fully stocked cash shops that let players spend obscene amounts of money, mostly out of the fear that they would not be able to buy these items again. I will talk about these items themselves in another episode, but in today’s video, let us look the most common FOMO tactics used by publishers and how you can avoid them.
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